Samana Group

#communication strategy # branding

Our clients know that in terms of the future, one can either create it or passively observe. Samana Group’s objective is to form an environment like-minded people can benefit from. Undeniably innovation is all about seeing the world through a fresh lens. Being able to constantly taking the box and twisting, turning and breaking it to reveal the best solutions for their community to stay ahead of the curve.

And because Samana Group’s offer is created for leaders, thinkers, scientists, creatives and explorers, they are lucky to interact with innovators. We know they have seen plenty, but we also believe that we are able to take our clients and their community to places you have never been before. 

„Let us surround ourselves with trustworthy people, sincere friends and enjoy a job well done, because it brings good.”

This statement brings to mind Dominican Republic. It is also a good illustration for the way of thinking about the Samana Group branding.

Approaching the branding

The symbolism of the logo is not accidental. It is the sum of memories brought from the Samana Peninsula with its delightful nature experienced during the day and keeping you company at night with the intense sound of cycades. The ocean is the day, the star is the night.

Tagline

Samana Group is creating the perfect environment at Samana peninsula to make life an extremely joyful experience. People there can really savour what’s best in life while not having to resign from virtually anything. – just enjoy the abundance of nature and the wealth of modern culture without any limitations and downsides. Samana seems like a place where there is (or soon will be) literally everything to live the life to its fullest potential.

The Samana positioning concept provides us with an umbrella for all projects and investments of the Samana Group master brand. We arrived at a place where we could secure communication consistency.